Stratagon

An anniversary campaign concept

50 for First.

In 1977, First Secure opened its doors to the Southland. In 2027, that's fifty years of being the community's bank — a story worth telling well. We've sketched four ways to tell it. They're conversation starters, not finished work.

First Secure Bank & Trust Co.1977 — 2027
01Intro

We are Stratagon

Consultants. Designers. Strategists. Creators. Planners. Innovators.

We're an integrated marketing firm laser-focused on excellence in expertise, strategy and execution. We partner with C-level executives and marketing leaders to grow through integrated strategy, marketing and technology — and we believe marketing should be effective, measurable and fun.

02Who

Who we serve

  • Agriculture
  • Furniture & Textiles
  • B2B Manufacturing
  • Professional Services
  • Technology
  • Community Financial Institutions
03Process

Our creative process

  1. STEP 01

    Listen

    Interviews with leadership, staff and longtime customers to find the stories only you can tell.

  2. STEP 02

    Strategize

    Strategic lenses that turn fifty years of history into a reason to care today.

  3. STEP 03

    Create

    Identity, campaign creative, web, video and in-branch experiences.

  4. STEP 04

    Measure

    A rollout across branch, digital and community — built to be effective, measurable and fun.

04Concepts

Four concepts. One question.

Which feels most like First Secure?

One looks back, one looks forward, one gives back and one makes a promise.

Rooted Since '77

Concept 1 · Looks back

Rooted Since '77

Heritage & craft

Campaign homeMoodboard
The Next First

Concept 2 · Looks forward

The Next First

Optimistic & kinetic

Campaign homeMoodboard
50 for Our Neighbors

Concept 3 · Gives back

50 for Our Neighbors

Bold community celebration

Campaign homeMoodboard
Your First, for the Next Fifty

Concept 4 · Makes a promise

Your First, for the Next Fifty

Warm & quietly confident

Campaign homeMoodboard