Anniversary Campaign Concept 3 · “50 for Our Neighbors”

Storyboard · Bold community celebration

50 for Our Neighbors

How the campaign plays out across 2027, frame by frame, in the towns First Secure calls home.

  1. The 50 Counter starts at 0Frame 01
    Jan 2027·Launch poster + OOH

    The 50 Counter starts at 0

    A loud poster and a public counter announce 50 actions in 50 weeks.

    Local tie-in: Billboards on LaGrange Rd. and 159th St.

  2. Green Shirt SaturdaysFrame 02
    Every month·Volunteer days

    Green Shirt Saturdays

    Employees in campaign tees plant, paint and build. Each event ticks the counter.

    Local tie-in: Tree plantings with Palos & Tinley park districts.

  3. Friday Night FirstFrame 03
    Fall·Sponsorship

    Friday Night First

    A rotating "50 Yard Line" sponsorship: $50 per first down goes to the home school's booster club.

    Local tie-in: Stagg Chargers, Sandburg Eagles, Andrew T-Bolts, Oak Forest Bengals, Lincoln-Way.

  4. Main Street SpotlightsFrame 04
    Quarterly·PR + social

    Main Street Spotlights

    Giant-check moments with local small businesses and community-nominated nonprofits.

    Local tie-in: Downtown Tinley Park, Mokena's Front Street, Orland Park shops.

Hometown familiarity

Six towns, five school districts, one bank.

Branch towns

  • Palos Hills (HQ, since 1977)
  • Palos Park
  • Oak Forest
  • Mokena
  • Orland Park
  • Tinley Park

Hometown teams

  • Stagg Chargers — Palos Hills
  • Sandburg Eagles — Orland Park
  • Andrew Thunderbolts — Tinley Park
  • Oak Forest Bengals — Oak Forest
  • Lincoln-Way Griffins & Knights — Mokena area

Local landmarks

  • Palos forest preserves & Swallow Cliff
  • Moraine Valley Community College
  • Orland Square
  • Tinley Park's Oak Park Ave. downtown
  • Mokena Metra & Front Street

Look & feel

Forest greenGoldPoster typeConfettiBadgesBlock party

Anton / Work Sans

Reference campaigns

Work by others that inspired this direction. Links open the original sources.

Storyboard frames are illustrative mockups; names and signage in images are placeholders. School and landmark tie-ins are proposed partnerships, not existing agreements.