Anniversary Campaign Concept 2 · “The Next First”

Storyboard · Optimistic & kinetic

The Next First

How the campaign plays out across 2027, frame by frame, in the towns First Secure calls home.

  1. Every first, in fast cutsFrame 01
    Jan 2027·Launch film · :30

    Every first, in fast cuts

    Rapid montage of firsts — keys, paychecks, bikes, accounts — ending on "Ready for the next."

    Local tie-in: Recognizable streets in Tinley Park and Orland Park.

  2. First KeysFrame 02
    Spring·Social · Reels/TikTok

    First Keys

    First-time homebuyers film the moment they unlock the door. 50 Firsts Fund covers closing gifts.

    Local tie-in: Feature new subdivisions in Mokena and Oak Forest.

  3. First Account, Back to SchoolFrame 03
    Aug – Sep·School partnership

    First Account, Back to School

    Teen savings accounts launched in school colors with a debit card skin for each mascot.

    Local tie-in: Stagg Chargers navy & orange card; Sandburg, Andrew, Oak Forest, Lincoln-Way editions.

  4. GenerationsFrame 04
    Fall·Video series

    Generations

    A grandparent from 1977 teaches a grandkid a first in 2027 — then they open an account together.

    Local tie-in: Filmed in Palos Hills parks.

Hometown familiarity

Six towns, five school districts, one bank.

Branch towns

  • Palos Hills (HQ, since 1977)
  • Palos Park
  • Oak Forest
  • Mokena
  • Orland Park
  • Tinley Park

Hometown teams

  • Stagg Chargers — Palos Hills
  • Sandburg Eagles — Orland Park
  • Andrew Thunderbolts — Tinley Park
  • Oak Forest Bengals — Oak Forest
  • Lincoln-Way Griffins & Knights — Mokena area

Local landmarks

  • Palos forest preserves & Swallow Cliff
  • Moraine Valley Community College
  • Orland Square
  • Tinley Park's Oak Park Ave. downtown
  • Mokena Metra & Front Street

Look & feel

Sky blueSunrise orangeMotionCandidMomentumClean sans

Space Grotesk / DM Sans

Reference campaigns

Work by others that inspired this direction. Links open the original sources.

Storyboard frames are illustrative mockups; names and signage in images are placeholders. School and landmark tie-ins are proposed partnerships, not existing agreements.