Storyboard · Heritage & craft
Rooted Since '77
How the campaign plays out across 2027, frame by frame, in the towns First Secure calls home.
Frame 01Jan 2027·Launch film · :60Open the ledger
A 1977 passbook opens and dissolves into today's Palos Hills — Roberts Rd. in archive photo, then now.
Local tie-in: Shot at the original Roberts Rd. headquarters.
Frame 02Feb – Dec·In-branchThe Archive Wall
Each branch hangs a wall of customer-loaned photos. Families come in to find themselves.
Local tie-in: One wall per town: Palos Park, Oak Forest, Mokena, Orland, Tinley.
Frame 03Monthly·Social + print50 Stories for 50 Years
Documentary portraits of longtime customers and businesses, told in their words.
Local tie-in: Feature 50-year-old local shops and Stagg/Sandburg alumni families.
Frame 04Oct 2027·EventHeritage Walk
A fall anniversary walk with a hand-drawn seal on every trail marker and tote.
Local tie-in: Partner with the Forest Preserves at Swallow Cliff / Palos trails.
Hometown familiarity
Six towns, five school districts, one bank.
Branch towns
- Palos Hills (HQ, since 1977)
- Palos Park
- Oak Forest
- Mokena
- Orland Park
- Tinley Park
Hometown teams
- Stagg Chargers — Palos Hills
- Sandburg Eagles — Orland Park
- Andrew Thunderbolts — Tinley Park
- Oak Forest Bengals — Oak Forest
- Lincoln-Way Griffins & Knights — Mokena area
Local landmarks
- Palos forest preserves & Swallow Cliff
- Moraine Valley Community College
- Orland Square
- Tinley Park's Oak Park Ave. downtown
- Mokena Metra & Front Street
Look & feel
Fraunces / Libre Franklin
Reference campaigns
Work by others that inspired this direction. Links open the original sources.
- Humans of New York — Brandon Stanton
Portrait + first-person story format for the 50 Stories series.
- Wells Fargo stagecoach heritage — Wells Fargo
How a bank turns its founding era into a brand asset.
- "Made of More" — Guinness
Warm, crafted, documentary storytelling tone.
Storyboard frames are illustrative mockups; names and signage in images are placeholders. School and landmark tie-ins are proposed partnerships, not existing agreements.