Our roots are your roots.

"Rooted Since '77" treats First Secure Bank's 50 years as the community's own history. The campaign pairs archival images and stories from longtime customers with portraits of the families and businesses the bank serves today. It runs as a year-long series, "50 Stories for 50 Years" — each month a customer, employee or local landmark, told in an editorial, documentary style. The message: this bank remembers who you are, because it grew up alongside you.